Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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OVER EASY SEO Blog

As with any service you might consider spending money on, your first question is usually;  is it worth it?  It's definitely the right question to ask.  Spend too much in one place and you may not have the funds to spend elsewhere.  This is particularly true when you are a small business trying to "get the word out."  It's a crowded marketplace and all forms of advertising and promotion are expensive to one degree or...

When we started out doing SEO for clients around Pittsburgh, one of the first things we grappled with was how much "reporting" was necessary.  Would clients want reams of data on every relevant keyword and all the other metrics we can track?  Or would they just be happy if the SEO was successful and they saw improvements in their Google placement -- and got more referrals and clients? Our experience is that most people opt for...

I heard this morning that it was 28 years ago today that a host of talented pop superstars set their egos aside for a moment and finished recording the original version of "We Are The World."  Why do I bring this up?  Because it reminded me of the "we're all in this together" nature of successful SEO.  To truly make your site as visible to Google, Bing and Yahoo as possible, we often need your...

First off, let me say Happy New Year!  OK.  Now that we have that out of the way, let's gaze into the crystal ball and imagine what might be ahead for search engine optimization in the year to come. #1 - More of the same from Google.  You don't need to be psychic to predict this.  With its Panda and Penguin updates last year, Google put everyone on notice that "gaming the system" will be incrementally harder with...

This is my final Pittsburgh SEO post of 2012 and I want to leave you with this simple bit of advice. What do I mean by it?  Well, as I've mentioned before, writing for SEO is different than writing a marketing brochure for your company.  When you do that, you either mail or hand deliver the printed piece to a potential client;  there is no need to "draw them in."  But getting them to your website...