Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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OVER EASY SEO Blog

Well.  That was interesting, wasn't it? 2013 will be remembered as one which left many website owners and their SEO consultant shaking their heads.  Google, the 800lb gorilla in the room, made one change which left us mostly in the dark;  they began encrypting all their organic searches, so that we could no longer see which search terms and keywords were working. At the same time, the pushed out a completely revamped algorithm which concentrates more on...

I won't question why web developers and software companies seem to love to name their products after animals (Apple has plumbed every "big cat" name they could!) but they do.  In the past couple of weeks, Google announced the rollout of a complete upgrade to their algorithm called "Hummingbird."  It is small, fast and sucks nectar out of the web.  OK.  Just kidding.  But it is a change which will likely affect how SEO is...

I was starting to write a post about how your website should not be considered simply a "sign on the Internet," when I veered right to what I think it a more important point;  doing many little things well can really make an absolute difference in your Google ranking and the effectiveness of your site. And some of them have nothing really to do with SEO, per se.  (we do design and graphics, too, so we're...

Over the past couple of years, Google has made it clear that they may favor websites which provide a rich, content-filled experience for visitors.  In some quarters this led to a land-rush of sorts to find people who could just "pound out content," like so many monkey's with keyboards.  And much of this "content" did indeed appear to have been written for no other reason than to simply act as a catchall for that site's...