Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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OVER EASY SEO Blog

If you keep up-to-date with the Internet chatter about Google as it relate to SEO, you find many people frantic about the possibility that their site, or the site they manage, might be "punished" but Google.  In particular, over the past 18 months, the Panda and Penguin updates have left people wringing their hands and obsessively checking their Google Analytics.  I'll admit that I always check my client's sites after an update, but you know...

There are some things I like to reiterate with my SEO clients.  One thing I repeat over and over again (ad nauseum, I'm sure!) is that building organic SEO for their website "is a marathon, not a sprint."  OK.  So it's a cliche -- but it is also true. I'm sure that a few potential clients might think that I'm trying to stretch out my contract for as long as possible (I don't do contracts, so that's not the...

Well, I'll admit it, I just coined the acronym SED today.  It stands for "Search Engine Dance."  And it's unfortunately what we're all doing, SEO specialists and their clients alike. And this dance is complicated.  And not always fun.  And like a polka, it can be noisy and exhausting! The complicated movements on the floor are, of course, led by Google, who, like a square dance caller, seems to want you to be doing a samba in June and...

Google is at it again.  Ten days ago they rolled out updates to Panda and Payday Loan parts of their search algorithm. Were any of you affected?  My guess is you weren't, unless you are not already paying close attention to what Google considers to be spammy backlinks and poor content. Here at Over Easy SEO we did note a brief dip for several of our clients immediately following Google's move, but all of those customers have...

I'm going to make you a bet, at least a virtual one, about your current company website and SEO. I'd be willing to bet that there are probably a hundred or more things you can tell me about your company's products or services which are NOT even mentioned on your website.  Willing to take my wager?  I hope you are, because if so, then you are going a good job of setting your site up for...