Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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OVER EASY SEO Blog

This is the first and best advice anyone can give to a writer.  Even seasoned novelists can get lazy and and start telling us stuff, rather than "showing us" what their characters are doing. So why bring this up on a blog about search engine optimization.  Well, because it's relevant! The best place to "show" your customers something?  Well, that's a no-brainer;  YouTube, the company Google acquired and which is, at last check, second only to their parent...

Weird thing about Google and SEO;  the two have been in a sort of battle over the years.  As soon as SEO companies figured out what "Google wanted," they'd create a way to give them that, often by totally gaming the system.  For instance, link farms and massive "guest posting" schemes sprung up -- only to be ultimately shot down by Google. The funny thing is that what Google wanted all along, and what you should...

OK.  Sorry for begging, but I constantly see client websites that are not running the current version of WordPress or which have a massive number of WordPress plugins which are out of date. Why is this important? Security is probably the most critical reason. If your site is not current, it is way more susceptible to potential hackers.  This is the upside/downside of WordPress. Because it is so prevalent, it is a favorite target of the...

Here's an interesting move by Google, as reported out of Search Engine Journal. [themify_box style="rounded black comment" ]"Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads.  Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page." (from Search Engine Journal)[/themify_box] What does it mean? First off, it helps...

MOBILE AND GOOGLE. A MARRIAGE MADE IN HEAVEN Several months ago, Google announced an initiative to alter their basic search algorithm in a way which would put more emphasis on mobile compatibility.  With the use of mobile devices still climbing, this was a no-brainer.  Many of the sites we work with have over 50% of their traffic coming from phones, phablets and tablets.  It is essential that your site architecture reflect this movement toward smaller screens. OK....