Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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OVER EASY SEO Blog

14 Oct

Google: “Desktop search is so last year…”

In a move that is likely to reverberate around the world, Google has said it will split its mobile and desktop searches into two distinct indexes.  The move is expected to happen over the next several months.The change seems to be an attempt to run a separate search algorithm on mobile vs. desktop, so that the mobile content can be kept more up-to-date.  The move had been hinted at before, but Google webmaster trends analyst, Gary Illyes,...

17 Sep

Show, Don’t Tell…

This is the first and best advice anyone can give to a writer.  Even seasoned novelists can get lazy and and start telling us stuff, rather than "showing us" what their characters are doing.So why bring this up on a blog about search engine optimization.  Well, because it's relevant!The best place to "show" your customers something?  Well, that's a no-brainer;  YouTube, the company Google acquired and which is, at last check, second only to their parent...

14 Sep

You had me at…great content.”

Weird thing about Google and SEO;  the two have been in a sort of battle over the years.  As soon as SEO companies figured out what "Google wanted," they'd create a way to give them that, often by totally gaming the system.  For instance, link farms and massive "guest posting" schemes sprung up -- only to be ultimately shot down by Google.The funny thing is that what Google wanted all along, and what you should...

15 Jul

Keep Your WordPress Site Current! Please!

OK.  Sorry for begging, but I constantly see client websites that are not running the current version of WordPress or which have a massive number of WordPress plugins which are out of date. Why is this important? Security is probably the most critical reason. If your site is not current, it is way more susceptible to potential hackers.  This is the upside/downside of WordPress. Because it is so prevalent, it is a favorite target of the...

23 Feb

Google Guts The Gutter

Here's an interesting move by Google, as reported out of Search Engine Journal.[themify_box style="rounded black comment" ]"Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads.  Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page." (from Search Engine Journal)[/themify_box]What does it mean? First off, it helps...

12 Jul

Mobile-geddon? Did it get ‘ya?

MOBILE AND GOOGLE. A MARRIAGE MADE IN HEAVEN Several months ago, Google announced an initiative to alter their basic search algorithm in a way which would put more emphasis on mobile compatibility.  With the use of mobile devices still climbing, this was a no-brainer.  Many of the sites we work with have over 50% of their traffic coming from phones, phablets and tablets.  It is essential that your site architecture reflect this movement toward smaller screens.OK....

22 Jan

When Google Punishment doesn’t happen…

If you keep up-to-date with the Internet chatter about Google as it relate to SEO, you find many people frantic about the possibility that their site, or the site they manage, might be "punished" but Google.  In particular, over the past 18 months, the Panda and Penguin updates have left people wringing their hands and obsessively checking their Google Analytics.  I'll admit that I always check my client's sites after an update, but you know...

04 Oct

The SEO Marathon. Start training!

There are some things I like to reiterate with my SEO clients.  One thing I repeat over and over again (ad nauseum, I'm sure!) is that building organic SEO for their website "is a marathon, not a sprint."  OK.  So it's a cliche -- but it is also true.I'm sure that a few potential clients might think that I'm trying to stretch out my contract for as long as possible (I don't do contracts, so that's not the...

26 Jun

What is SED? Some new form of SEO? Read on….

Well, I'll admit it, I just coined the acronym SED today.  It stands for "Search Engine Dance."  And it's unfortunately what we're all doing, SEO specialists and their clients alike.And this dance is complicated.  And not always fun.  And like a polka, it can be noisy and exhausting!The complicated movements on the floor are, of course, led by Google, who, like a square dance caller, seems to want you to be doing a samba in June and...

30 May

Google Algo Updates and Your Pittsburgh Business

Google is at it again.  Ten days ago they rolled out updates to Panda and Payday Loan parts of their search algorithm.Were any of you affected?  My guess is you weren't, unless you are not already paying close attention to what Google considers to be spammy backlinks and poor content.Here at Over Easy SEO we did note a brief dip for several of our clients immediately following Google's move, but all of those customers have...