Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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14 Apr

Content Marketing, SEO & Your Website: Why it matters.

  Let's define our terms.  Content Marketing is pretty much what it sounds like.  Here's a definition from the website ContentMarketingInstitute.com: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." Let's take a moment to parse that definition.  The key points, at least to our way of thinking are these: "Relevant and consistent content."  What...

23 Nov

When To Start Optimizing Your Website?

  The answer is simple;  before you do almost anything else!  We frequently work on websites that are new -- but we only arrive after a lot of work has been done which needs to then to undone.  This clearly isn't efficient and it can make ranking your site on Google much harder.   For instance, one site might have a gallery installed with lots of image of your products or your facility.  OK. That's great.  BUT, are...

10 Nov

Backlink Bingo: The SEO Special Sauce

From the very start, Google has relied on backlinks to help judge the popularity of websites. And it makes a lot of sense.  After all, backlinks are the Internet equivalent of a personal recommendation.  When someone asks you "Do you know a good plumber" you might have one in mind.  Backlinks are much the same.  When someone adds a link back to your website, they are saying, "I know and trust these guys to do...

29 Sep

HTTPS – That Little s Makes a Big Difference!

Google announced quite some time ago that you should make sure your site is running securely. We can't say they didn't warn us! Here's an article from earlier this year, if you're interested in all the nitty gritty about HTTP vs HTTPS. But from an SEO standpoint, being secure and having that extra "s" is also becoming more and more important in terms of how your site ranks.  Basically, here in the Fall of 2017, you...

14 Oct

Google: “Desktop search is so last year…”

In a move that is likely to reverberate around the world, Google has said it will split its mobile and desktop searches into two distinct indexes.  The move is expected to happen over the next several months. The change seems to be an attempt to run a separate search algorithm on mobile vs. desktop, so that the mobile content can be kept more up-to-date.  The move had been hinted at before, but Google webmaster trends analyst, Gary Illyes,...