Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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OVER EASY SEO Blog

After a long time waiting and lots of warnings, Google's Chrome browser (v68) is now showing a warning to visitors when they encounter a site that is not secure.  It looks like this: With apologies to Donut Land in Brunswick, Ohio (delicious, by the way...

This may seem like a simple question, but stay with me. One of the mistakes that new businesses make, particularly small businesses, is to build a beautiful website -- but totally ignore the SEO (search engine optimization) components that are necessary to help bring people to that site. I see this ALL THE TIME.  It has never been easier to buy a domain and launch a new site.  Using WordPress and other content management systems, you can...

So, you run a small business in the Pittsburgh region.  You have a website, but you're not sure that the web person who set it up knows anything about SEO.  Maybe it was a friend of relative -- and that's cool.  At least you've taken the first step on the internet.  But if you want to make sure that your site is going all it can to bring you business, it really does make sense...

At this point in the history of the internet, it has become exceedingly difficult for new national companies to break through and end up on Page One of Google search results pages. (SERPS)  I had a client several years ago who discovered that the sector he had chosen (something he was good at and passionate about) was already crowded with national players who would almost certainly outrank him because of their financial clout and their...

  Let's define our terms.  Content Marketing is pretty much what it sounds like.  Here's a definition from the website ContentMarketingInstitute.com: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." Let's take a moment to parse that definition.  The key points, at least to our way of thinking are these: "Relevant and consistent content."  What...