Pittsburgh SEO Blog  Search Engine News | Over Easy SEO
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OVER EASY SEO Blog

10 Nov

Backlink Bingo: The SEO Special Sauce

From the very start, Google has relied on backlinks to help judge the popularity of websites. And it makes a lot of sense.  After all, backlinks are the Internet equivalent of a personal recommendation.  When someone asks you "Do you know a good plumber" you might have one in mind.  Backlinks are much the same.  When someone adds a link back to your website, they are saying, "I know and trust these guys to do...

29 Sep

HTTPS – That Little s Makes a Big Difference!

Google announced quite some time ago that you should make sure your site is running securely. We can't say they didn't warn us! Here's an article from earlier this year, if you're interested in all the nitty gritty about HTTP vs HTTPS. But from an SEO standpoint, being secure and having that extra "s" is also becoming more and more important in terms of how your site ranks.  Basically, here in the Fall of 2017, you...

14 Oct

Google: “Desktop search is so last year…”

In a move that is likely to reverberate around the world, Google has said it will split its mobile and desktop searches into two distinct indexes.  The move is expected to happen over the next several months. The change seems to be an attempt to run a separate search algorithm on mobile vs. desktop, so that the mobile content can be kept more up-to-date.  The move had been hinted at before, but Google webmaster trends analyst, Gary Illyes,...

17 Sep

Show, Don’t Tell…

This is the first and best advice anyone can give to a writer.  Even seasoned novelists can get lazy and and start telling us stuff, rather than "showing us" what their characters are doing. So why bring this up on a blog about search engine optimization.  Well, because it's relevant! The best place to "show" your customers something?  Well, that's a no-brainer;  YouTube, the company Google acquired and which is, at last check, second only to their parent...

14 Sep

You had me at…great content.”

Weird thing about Google and SEO;  the two have been in a sort of battle over the years.  As soon as SEO companies figured out what "Google wanted," they'd create a way to give them that, often by totally gaming the system.  For instance, link farms and massive "guest posting" schemes sprung up -- only to be ultimately shot down by Google. The funny thing is that what Google wanted all along, and what you should...