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First off, let me say Happy New Year!  OK.  Now that we have that out of the way, let's gaze into the crystal ball and imagine what might be ahead for search engine optimization in the year to come. #1 - More of the same from Google.  You don't need to be psychic to predict this.  With its Panda and Penguin updates last year, Google put everyone on notice that "gaming the system" will be incrementally harder with...

This is my final Pittsburgh SEO post of 2012 and I want to leave you with this simple bit of advice. What do I mean by it?  Well, as I've mentioned before, writing for SEO is different than writing a marketing brochure for your company.  When you do that, you either mail or hand deliver the printed piece to a potential client;  there is no need to "draw them in."  But getting them to your website...

Perhaps because I've worked in and around advertising, marketing and the media for 30+ years, I have a hard time looking at a business website as "just a website."  It is much more than just fancy code and design bits and SEO improvements.  I look at it as part of a company's entire marketing mix -- because that's exactly what it is. To be successful, you need to make sure that the SEO efforts on your...

Simple enough question.  And for many small businesses in the Pittsburgh and western Pennsylvania area, it seems like such a good idea.  You're on a strict budget and you think;  "Hey, I can go online, read about "SEO stuff" and then do the job myself.  I'll save some money and my website will get more attention from Google and Bing. Strictly speaking, you're not wrong. The rub comes when you have to start worrying about your time...