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I was starting to write a post about how your website should not be considered simply a "sign on the Internet," when I veered right to what I think it a more important point;  doing many little things well can really make an absolute difference in your Google ranking and the effectiveness of your site. And some of them have nothing really to do with SEO, per se.  (we do design and graphics, too, so we're...

Over the past couple of years, Google has made it clear that they may favor websites which provide a rich, content-filled experience for visitors.  In some quarters this led to a land-rush of sorts to find people who could just "pound out content," like so many monkey's with keyboards.  And much of this "content" did indeed appear to have been written for no other reason than to simply act as a catchall for that site's...

As with any service you might consider spending money on, your first question is usually;  is it worth it?  It's definitely the right question to ask.  Spend too much in one place and you may not have the funds to spend elsewhere.  This is particularly true when you are a small business trying to "get the word out."  It's a crowded marketplace and all forms of advertising and promotion are expensive to one degree or...

When we started out doing SEO for clients around Pittsburgh, one of the first things we grappled with was how much "reporting" was necessary.  Would clients want reams of data on every relevant keyword and all the other metrics we can track?  Or would they just be happy if the SEO was successful and they saw improvements in their Google placement -- and got more referrals and clients? Our experience is that most people opt for...

I heard this morning that it was 28 years ago today that a host of talented pop superstars set their egos aside for a moment and finished recording the original version of "We Are The World."  Why do I bring this up?  Because it reminded me of the "we're all in this together" nature of successful SEO.  To truly make your site as visible to Google, Bing and Yahoo as possible, we often need your...