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Google is at it again.  Ten days ago they rolled out updates to Panda and Payday Loan parts of their search algorithm. Were any of you affected?  My guess is you weren't, unless you are not already paying close attention to what Google considers to be spammy backlinks and poor content. Here at Over Easy SEO we did note a brief dip for several of our clients immediately following Google's move, but all of those customers have...

I'm going to make you a bet, at least a virtual one, about your current company website and SEO. I'd be willing to bet that there are probably a hundred or more things you can tell me about your company's products or services which are NOT even mentioned on your website.  Willing to take my wager?  I hope you are, because if so, then you are going a good job of setting your site up for...

Well.  That was interesting, wasn't it? 2013 will be remembered as one which left many website owners and their SEO consultant shaking their heads.  Google, the 800lb gorilla in the room, made one change which left us mostly in the dark;  they began encrypting all their organic searches, so that we could no longer see which search terms and keywords were working. At the same time, the pushed out a completely revamped algorithm which concentrates more on...

I won't question why web developers and software companies seem to love to name their products after animals (Apple has plumbed every "big cat" name they could!) but they do.  In the past couple of weeks, Google announced the rollout of a complete upgrade to their algorithm called "Hummingbird."  It is small, fast and sucks nectar out of the web.  OK.  Just kidding.  But it is a change which will likely affect how SEO is...