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Here's an interesting move by Google, as reported out of Search Engine Journal. [themify_box style="rounded black comment" ]"Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads.  Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page." (from Search Engine Journal)[/themify_box] What does it mean? First off, it helps...

MOBILE AND GOOGLE. A MARRIAGE MADE IN HEAVEN Several months ago, Google announced an initiative to alter their basic search algorithm in a way which would put more emphasis on mobile compatibility.  With the use of mobile devices still climbing, this was a no-brainer.  Many of the sites we work with have over 50% of their traffic coming from phones, phablets and tablets.  It is essential that your site architecture reflect this movement toward smaller screens. OK....

If you keep up-to-date with the Internet chatter about Google as it relate to SEO, you find many people frantic about the possibility that their site, or the site they manage, might be "punished" but Google.  In particular, over the past 18 months, the Panda and Penguin updates have left people wringing their hands and obsessively checking their Google Analytics.  I'll admit that I always check my client's sites after an update, but you know...

There are some things I like to reiterate with my SEO clients.  One thing I repeat over and over again (ad nauseum, I'm sure!) is that building organic SEO for their website "is a marathon, not a sprint."  OK.  So it's a cliche -- but it is also true. I'm sure that a few potential clients might think that I'm trying to stretch out my contract for as long as possible (I don't do contracts, so that's not the...

Well, I'll admit it, I just coined the acronym SED today.  It stands for "Search Engine Dance."  And it's unfortunately what we're all doing, SEO specialists and their clients alike. And this dance is complicated.  And not always fun.  And like a polka, it can be noisy and exhausting! The complicated movements on the floor are, of course, led by Google, who, like a square dance caller, seems to want you to be doing a samba in June and...