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So, you run a small business in the Pittsburgh region.  You have a website, but you're not sure that the web person who set it up knows anything about SEO.  Maybe it was a friend of relative -- and that's cool.  At least you've taken the first step on the internet.  But if you want to make sure that your site is going all it can to bring you business, it really does make sense...

At this point in the history of the internet, it has become exceedingly difficult for new national companies to break through and end up on Page One of Google search results pages. (SERPS)  I had a client several years ago who discovered that the sector he had chosen (something he was good at and passionate about) was already crowded with national players who would almost certainly outrank him because of their financial clout and their...

  Let's define our terms.  Content Marketing is pretty much what it sounds like.  Here's a definition from the website ContentMarketingInstitute.com: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." Let's take a moment to parse that definition.  The key points, at least to our way of thinking are these: "Relevant and consistent content."  What...

  The answer is simple;  before you do almost anything else!  We frequently work on websites that are new -- but we only arrive after a lot of work has been done which needs to then to undone.  This clearly isn't efficient and it can make ranking your site on Google much harder.   For instance, one site might have a gallery installed with lots of image of your products or your facility.  OK. That's great.  BUT, are...

From the very start, Google has relied on backlinks to help judge the popularity of websites. And it makes a lot of sense.  After all, backlinks are the Internet equivalent of a personal recommendation.  When someone asks you "Do you know a good plumber" you might have one in mind.  Backlinks are much the same.  When someone adds a link back to your website, they are saying, "I know and trust these guys to do...