14 Oct Google: “Desktop search is so last year…”
In a move that is likely to reverberate around the world, Google has said it will split its mobile and desktop searches into two distinct indexes. The move is expected to happen over the next several months.
The change seems to be an attempt to run a separate search algorithm on mobile vs. desktop, so that the mobile content can be kept more up-to-date. The move had been hinted at before, but Google webmaster trends analyst, Gary Illyes, speaking at Pubcon in Las Vegas, made it clear that this is indeed the future on Google, which has been prodding sites to go “mobile friendly” for the last few years.
What does this mean for you? Well, it means that your site MUST be optimized both for desktop and mobile and that the mobile experience MUST be great — not just an afterthought…
We’ll keep an eye on this, but there is clearly no going back!