Search Engine Optimization is both art and science,
though these days it’s mostly about data.
All those tricks that SEOs liked to use in the past are now dead.
It is simply imperative that you commit to a long-range strategy of improving your site; including both its structure and its content. Hence our co-opting of the “lather, rinse, repeat” meme.
Search engine technology continues to change, almost daily. Staying ahead of the curve can be a struggle. But it can be done! We do it every day.
Our approach is to try to make it as simple for your business as possible. Here are just a few of our strategies and techniques…
Do an in-depth site audit of your current website and evaluate what is good or bad about its current state, as it relates to SEO and user experience.
Create a detailed action plan to correct any current problems.
Develop a long range plan to help address SEO considerations going forward. Keep in mind that SEO is often a “slow and steady wins the race” process.
Implement those changes and track them against baseline analytics which we pull from our initial analytics.
Deliver ongoing reports so you can see what’s working and what’s not.
Tweak and adjust as needed. Again, this is an ongoing process. Overnight results are simply not a reasonable expectation.